​When you’re going to be spending time with someone, it’s important that you know a bit about them and have a good sense of who they are and what they’re capable of. This isn’t a blind date (and thank goodness for that!), and we should both feel a sense of ease and comfort when we get together.

I’m Alayne (pronounced “ah-lane”), owner and stylist behind Cover Story Styling (now Alayne Joy Styling). I have always believed that when you look good, you feel good and when you feel good, you can accomplish anything.

As a Calgary mom of 2 young boys, I also know how important it is to have a wardrobe that is versatile, suits your lifestyle, and one that makes you feel both comfortable and confident. My goal as your stylist is to understand who you are and to help you build a wardrobe that is tailored to your lifestyle and is truly reflective of your individual style.

Through both my personal experiences and working as a stylist for over 10 years, I’ve learned that it’s essential to know what your unique style is so that you can shop smarter (less time in the stores), waste less (more money in your wallet) and feel amazing in what you put on (always the end goal!).


I love helping you get to a place where you recognize your style, know that your personality is truly reflected in what you wear- so that when you look in the mirror, you can't help but smile.